July 18, Sina, Tencent and Netease reported three Olympics portal joint venture alliance aimed against Sohu. This level and scale of the "encirclement and suppression" action in the Chinese Internet business war unprecedented in history. In response, Charles Zhang, Sohu yesterday, Chairman of the Board's dismissive attitude.
Sohu Olympic giant intolerable a dominant
, To decide the fate. As the exclusive Internet sponsor of the Olympic Games, Sohu monopolize a large number of core resources, such as exclusive interviews with online media right to the Olympic Games. With the approaching 2008 Olympic Games, Sohu's natural advantages increasingly obvious, a direct threat to the interests of other domestic commercial websites bottom line.
The first outbreak of resistance from Tencent. Early, Tencent announced signing four Olympic gold medals popular project team, and claimed the four teams will be the exclusive publishing platform. To Sina, Tencent and Netease is scheduled for today's release, it is contrary to the industry expected, the three parties will disclose an agreement, the content is in the depth of cooperation such as the Olympic coverage.
Over the years, the three portals struggled, never made any one joint large-scale commercial cooperation. Pressure generated power, none of the portals are willing to be marginalized in the Olympic coverage, that means a huge loss of business and brand.
Sohu Olympic logo advertising alone this one
Sohu will alone, Charles Zhang will become indifferent, "Olympic sponsors enjoy the rights of the most stringent protection of competitors without resources, even if not loosely together as nothing but create some momentum only, unless the merger of several companies . "
Charles Zhang also reminded Sina, Tencent, Netease, "in accordance with the provisions of any name of the Olympic rings logo of Internet advertising, can only be released in Sohu." As we all know, the Olympic Games sponsorship is the backbone of the Olympic advertising market, millions of dollars take out, care about the Olympic flag is respected, so that rings disappeared in the ad, not an Olympic sponsor can tolerate.
But faced with the most powerful media alliance, Sohu real strategy is "outside the loose in tight." Thorough investigation of the rival lobbying organization, "pushing boundaries" practices, Sohu has with China Interactive Sports, CCTV be a strategic partner, and bind a large number of urban domestic media and hundreds of radio stations and brought other players invited Liu to open a blog . Opponents only had 250 million registered users Tencent, and Sohu to the same human wave tactics.
Portal business war torn off the last veil
Curiously, Sohu counterattack yesterday brewing, it is indeed blog community with a focus Sina. Yesterday, Sohu high-profile release of "Sohu 3.0", which actually is a personal blog entry for the Internet portal, and integration of his command Sogou, Chinaren, 17173, focus on real estate, video, online music and other product lines.
Charles Zhang is convinced that such "sensual pleasures" personal portal, for most blog will constitute a temptation, "This powerful personal space, will be WEB3.0 era of 'Open House', early next year will exceed 20 million Sohu blog , part of which is moving over from Sina's. "
Portal is the industry's temperature is a basic conflict of Judgement - Olympic Games, the domestic portal structure will be a foregone conclusion. A variety of competition on stage for. Yesterday noon, conference room into Sohu and found the staff is scrambling to erase the writing on the blackboard, is said to be commercially sensitive, but only able to see the word reporter - got hit for QQ.
Charles Zhang, Sohu Chairman of the Board -
Sina with our friendship has never been
Reporter: Tencent president pointed out that the monopoly will never let Sohu Olympics, how do you think?
Charles Zhang: Olympic years the Internet the first time the project sponsor, the Chinese Olympic Committee and BOCOG attach great importance to Beijing, we have no monopoly of the Olympic Games, only act in accordance with the contract. We are official Olympic sponsors and the Olympic network organizer, but also the Chinese sports delegation, the Chinese Olympic Committee partners have exclusive rights in many areas.
Reporter: Can Tencent has signed four of China's badminton gold medal favorites.
Charles Zhang: You can pay attention to detail, Tencent release signed in the news, on its Web site full of "official" word can be changed after several hours of "full support" of a team. Other sites can certainly report the Olympic Games, but not crossed.
Reporter: Sina other three sites will be released the "Joint Declaration on the Olympic coverage," Sohu ever feel the pressure?
Charles Zhang: Yes, opponents feel the pressure. During the Olympics, all related to the behavior of the Internet are highly centralized in the unified market development, Sohu Olympics advantage of protected content with the five ring logo of Internet advertising can only appear in the Sohu Internet, opponents of the "edge ball" is a play fails .
Reporter: Olympic competition is so fierce, why the most important event next week, Sohu is "blog time"?
Charles Zhang: That is our idea of a complete technology-driven debut, the blog will no longer be a simple text display, but the online entry and personal space, users can enjoy, including mail, alumni, music, video, news and all other Sohu products.
Reporter: But is also very easy to imitate rivals.
Charles Zhang: opponents can only learn its shape, can not learn their God. In fact, the Sohu blog with a small piece of paper (a similar communication tool QQ) Sina recently copied a lot.
Reporter: Do you like the atmosphere between Sina seems very friendly and the?
Charles Zhang: Sina with friendly and we never had. Anyway, a few years later, when China has hundreds of millions of Internet users, the Sohu will continue to provide mainstream services, a portal company.
Recommended links:
Runtime error 48 anyone can fix it
4G stressed highly versatile
Environmental Regeneration Of Computer Donations To Needy Students
"Rise" magician / Swordsman bred Guide
TOP Compilers And Interpreters
Top Audio Players
VOB to MP4
TS To MPG
OGM to MKV
My favorite Online Gaming
Hot Registry Tools
Using "replace" one-time elimination of the hard carriage return
Learning ORGANIZATION'S five state
Infringement Play TV "Ugly Wudi" has been indicted potatoes cool 6
PS7.0 landscape plan to add a Rain effect
No comments:
Post a Comment