Evasive: Intel's monopoly defense

Development and Reform Commission recently issued "anti-price monopoly" (The draft) has aroused wide concern. However, according to "China Business" report, much attention is not the provision itself, but the embarrassment suffered by that provision. This situation is not isolated, came into effect last year's "anti-monopoly law" up to now no one cheers. In the petroleum, petrochemical, civil aviation, telecommunications and other industries still called "500" of the central enterprises to conduct real time monopoly, introduced such a provision is naturally evasive.

In contrast, the European Union this year, Intel made the monopoly ruling against it is very powerful model called the field of anti-trust cases. Because of this ruling a strong anti-monopoly efforts, Intel today after a few months a number of defense it is very pale and weak.

Monopoly is a fair challenge, antitrust is a fair maintenance. We are familiar with a "sub-cake," the famous case, this case has fully proved economics, public policy and political science fair concept exist huge differences: economic ideas from a fair, pro-competition; public policy advocates in a really fair; and political science emphasized order. Intel faces antitrust in the decision, from the point of view for a fair view of economics, as the semiconductor industry is a competitive market. Starting point outside the main fair competition requires there to bind the third party monitoring, the EU antitrust ruling in the play is such a supervisory role.

In its ruling, the EU explicitly mentioned and described in clear violation of Intel from the principle of equality of two important initiatives: the exclusive and interference rebate incentives. The specific description of the former is the "Intel payments to the major retailers to require their global sales channel can only use Intel CPU's computer", this is certainly a commercial bribery; specific description of the latter is "to provide incentives to manufacturers to encourage They canceled and delayed introduction of AMD technology-based products ", which no doubt is a despicable act of unfair competition. According to media reports, the two measures is not just for the European market, but also in Korea and Japan and other Asian markets are also common, and therefore subject to fines.

Intel said in defense of the EU administration's decision is wrong, "not whether such measures were actually put AMD out of the market." I can not help laughing to see here; on Intel is, AMD is the CPU market, the only remaining competitor, if you wait until AMD "fact" is out of the market, it in fact is equal to the competitive environment has been completely destroyed, then even if a fine also conceding a.

Otellini in May this year, the EU had already opened a ticket on the day issued a statement, "the ruling of the European Union continued to ignore the performance of Intel's technological innovation capability, clear the interests of consumers has not been any damage." As consumers, we never very much like Intel in the contribution of technology innovation, and even appreciate Intel's superior in the performance of charities. But this has nothing to do with the monopoly of ruling like a condemned man suffered fault and punishment has nothing to do with his good deeds as usual. Moreover, innovation is not Intel's patents, AMD, Motorola's semiconductor industry innovation is brave; in my opinion, AMD Shangju fighting to this day, if not the Intel monopoly, perhaps Motorola's semiconductor business will go far also knowing .

Nobel Prize winner, called "economic miracle, the" father of the German economist Ludwig. Erhard in his famous "from the competition and prosperity" in his book said: the superiority of free competition drives people to must concentrate totally opposed to the existence of monopoly, monopoly should be against reason, reason is that it is sharp confrontation with the free competition.

From the perspective of antitrust to assess the competitive environment and corporate behavior is a contemporary sound obvious features of the market economy. When the anti-monopoly by advocating for the community, but as a monopoly business should not be, the market would gradually free competition in the future of optimism. Once the monopoly and poor business ethics linked to usher in the real environment on the health of free competition is only a matter of time.







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